Thought Leadership
Doubts about the big move
Under pressure from Donald Trump’s policies, Apple is increasing its commitment to investments in the USA by 100 billion dollars.
Tim Cook
Apple made a big announcement about a new Siri voice assistant with artificial intelligence – and then had to postpone it until next year. Is the company resorting to a takeover as a way of breaking free?
Smartphones in comparison
The smartphone world is on the brink of profound change. While Apple is focusing on a new design with the iPhone 17 and Samsung is aiming for technological excellence with the Galaxy S26 series, a completely new device concept could overshadow everything that has gone before.
Data that Apple itself does not see
Apple is stepping up its criticism of the EU Commission’s requirements for better interaction between iPhones and iPad tablets and competitors’ devices.
Functioning prototypes
For the first time, Apple has explained in more detail why a new version of the voice assistant Siri with artificial intelligence has been delayed.
New design: Like glass, but liquid
New look instead of big AI promises: Apple customers can expect a fresh look for the user interface of the iPhone and other Apple devices this fall.
Insider
Apple is apparently considering a price increase for the iPhone generation to be released in the fall. However, according to the Wall Street Journal, which cites anonymous sources, the company wants to avoid these price adjustments being linked to the US tariffs on imports from China.
New strategy
Apple is apparently preparing a significant change to its product strategy: The iPhone maker is planning to split the launch of its iPhone 18 range, expected in 2026, into two phases, The Information reports, citing supply chain sources.
Media report
Over decades, Apple has built up a network of contract manufacturers and suppliers in China. But with Donald Trump’s China tariffs, India is becoming more important as a location.
DMA violations
Brussels is once again clamping down on US tech companies and imposing fines on Apple and Facebook parent company Meta. But the last word has not yet been spoken.
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7. August 2025
