The demands placed on e-commerce platforms are constantly increasing. Customers expect a personalized, seamless and secure customer experience, while companies are increasingly faced with the challenge of quickly adapting their systems to new market conditions.

Applause, a provider of software testing and digital quality assurance, has published the results of its first survey on digital payments and localization. The results show that most users stop using apps that are poorly localized or have payment problems.

While conventional quantitative surveys, for example surveys, limit the type of feedback through predefined questions and limited response options, qualitative methods such as video interviews can do the opposite - but they produce so much information that it becomes very time-consuming to analyze it.

A regularly maintained blog is invaluable from an SEO perspective: however, a lack of updates and planning can lead to the hoped-for success not materializing. A well-thought-out content strategy, regular updates and the targeted use of SEO tools can significantly improve visibility in search engines.

The technical possibilities of support are developing rapidly - as are customer expectations. To ensure consistent or even higher satisfaction, the customer experience (CX) must also continuously improve in parallel with technical developments.

The impending cookie phase-out, increasingly complex data protection regulations and the ongoing development of AI have made the jungle of software solutions ever denser. Companies have to choose between numerous solutions that all pursue the same goal: Optimizing business processes.

"I'm shopping like a millionaire" - with this slogan, Temu has established itself as one of the most popular shopping platforms in just around a year. The concept of selling cheap goods, primarily from Asia, without middlemen is already familiar from the Wish platform, but Temu has combined it with the convenient shopping experience of…

Felix van de Sand, co-founder and CEO of COBE, an agency for UX/UI design and software development, explains why IT managers must make UX design their responsibility and describes what a successful, efficient UX design process looks like.