Thought Leadership
Repositioning
The social media giant leverages its reputation as a trusted source for authentic discussions, as CEO announces comprehensive search overhaul to challenge traditional search engines.
Until 2028
The AI-supported search engine start-up Perplexity AI is aiming for an IPO in 2028 and has set itself ambitious sales targets. As CEO and co-founder Aravind Srinivas explained in an interview with Handelsblatt, the company aims to achieve an annual recurring turnover of one billion US dollars by 2026.
New AI search engine
With SearchGPT, OpenAI is integrating a real-time search into ChatGPT and positioning itself as a direct competitor to established search engines. The AI search is now available.
Competition for SearchGPT and Perplexity
Meta is apparently working on its own search engine supported by artificial intelligence (AI). The project aims to reduce the group’s dependence on the services of competitors Google and Microsoft.
Instrument in online marketing
Be it for targeted acquisition, greater reach or other goals: A good ranking for relevant search terms is important to lead potential customers to your website.
This makes search engine optimization a fundamental tool in online marketing.
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20. April 2026
