Thought Leadership
Apple's strategy
Apple has completely dispensed with physical SIM cards for the new iPhone Air – even outside the USA. Industry experts see this as a turning point for mobile phone providers worldwide.
September 9th
Apple is expected to unveil its new iPhone generation in two weeks’ time.
Insider
Apple is apparently considering a price increase for the iPhone generation to be released in the fall. However, according to the Wall Street Journal, which cites anonymous sources, the company wants to avoid these price adjustments being linked to the US tariffs on imports from China.
New strategy
Apple is apparently preparing a significant change to its product strategy: The iPhone maker is planning to split the launch of its iPhone 18 range, expected in 2026, into two phases, The Information reports, citing supply chain sources.
"Would bring in a lot of money for Europe"
US President Donald Trump is serious about car tariffs. How could Europe defend itself against this? The German Foreign Minister sees a possibility with software updates for cell phones.
New interface and new operation
Apple is apparently working on a comprehensive modernization of its operating systems that will permanently change the design and operation of the iPhone, iPad and Mac. The planned update, which could still be released in 2025, promises a fresh look and an optimized user experience across all device classes.
"Data-hungry companies"
The EU Commission is urging Apple to open up the iPhone even more to rivals. This should enable computer watches, headphones and digital glasses from other manufacturers to work better with the phone than before.
Technological masterpiece
The new Huawei Mate XT impresses as a tri-fold smartphone for around 2,536 euros and is aimed at Apple’s iPhone 16.
iPhone is the Group's most important product
Apple is expected to unveil its next iPhone models in two weeks’ time.
The company is hosting an innovation event at its headquarters in Cupertino on September 9.
In addition to new iPhones, the next generation of the Apple Watch computer watch is traditionally presented at the September events.
The latest from the rumor mill
The iPhone 17 rumor mill is churning.
No significant upgrades are expected from the iPhone 16 announced for fall 2024 compared to the iPhone 15 series.
However, the iPhone 17 is expected to boost sales with the “Slim” model, camera upgrades and other features.
Events
Veranstaltungen
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18. September 2025